Immersive Media goes Disruptive!

Submitted on Thu, 02/08/2018 - 10:35

Immersive Media Disruption (IMD) is an initiative of industry and academic partners to advance the technology field of immersive media and Virtual Reality (VR). Nokia Technologies, Yle, Aito Media, the University of Tampere and Tampere University of Technology have joined forces in this research project funded by the Finnish Funding Agency for Innovation (known as Business Finland as of 1 January 2018). The project focuses on the following areas:

•    New formats for immersive media storytelling
•    Immersive  audio-visual technologies
•    Immersive content production and distribution
•    Immersive media user experience
•    New immersive media business models

Pilots and trials are also key elements of the project. Last May, the IMD project partners successfully completed the first 360-degree recording pilot, using a multi-camera setup with Nokia OZOs and a complex audio set-up at the Helsinki Music Centre during a performance of the Alpen Symphony of Richard Strauss by the Finnish Radio Symphony Orchestra. An excerpt of the recorded content is available here.

A second pilot, Vanishing World, was produced by Aito Media last August. It is a documentary series on the different regions around the globe that are being affected by climate change. The first part of Vanishing World was filmed at the Great Barrier Reef in Australia. A short teaser of the first episode is available here.

“We are extremely satisfied with the synergistic results of this partner consortium and the prospective impact the IMD project may have at the industrial, research, and ecosystem levels”, says Igor Curcio, principal scientist leading the project at Nokia Technologies.

“Yle is very actively participating in various boundary pushing pilots and development projects. VR brings another level to the media consumption experience and we want to explore how VR can affect production, workflows and the end user experience. We are very happy with the cross-industry co-operation with Nokia, Aito Media and the universities in Tampere”, says Janne Yli-Äyhö, COO of Yle, the Finnish Broadcasting Company.

“Aito Media lives for stories. VR brings an interesting new platform to storytelling, which will either support or challenge the traditional viewing experience", says Ilkka Hynninen, managing director of Aito Media.

“We are delighted that mainstream 360-degree video productions are now a reality. This makes it possible to study their new possibilities, such as different ways of interacting with 360-degree videos to maximise the user experience,” says Professor Markku Turunen from the University of Tampere.

“It is great to see the algorithms and methods developed in the lab integrated into real systems used by professionals, which are now in the pilot phase but hopefully soon a part of real commercial systems,” says Professor Moncef Gabbouj who leads the video research team at Tampere University of Technology.

For more information, please contact:
Professor Markku Turunen, 040 533 9689